The increased use of online transactions during the pandemic significantly impacted cyber security, posing risks to businesses and individuals. With its rapid technological growth and increasing connectivity, Africa had a widespread record of 8.7% of its population impacted by phishing in 2022, according to Kaspersky Spam and Phishing Report. We delve into the incessant and growing tide of phishing attacks in Africa and how we at Prembly strive to remain at the forefront of improving digital security across the continent for the safety of financial business transactions.
Phishing attacks in Africa have surged, predominantly focusing on individuals who fall victim to deceptive emails, text messages, or websites. These attacks aim to unlawfully obtain Personal Identifiable Information (PII). However, as technology advancements continue, scammers employ tactics such as executive phishing and whaling to fraudulently capitalize on their targets. These attacks cunningly deceive subordinates into divulging sensitive information by exploiting the influential position of organizational leaders.
Africa’s rapid technological growth, expanding e-commerce sector, and increasing connectivity have made the continent an attractive target for cybercriminals. Its diverse and dynamic population, coupled with the exponential growth in mobile phone usage, provides an ample breeding ground for phishing attacks. Additionally, the limited awareness and education around cybersecurity and resource constraints many African organizations face further exacerbate this risk.
Recognizing the need to change the approach to cybercrime within Africa as a region through cutting-edge digital solutions, Prembly empowers businesses to protect themselves from phishing and cyberattacks through a robust AI Powered Fraud Detection and Prevention Solution.
The fraud detection solution delivers integrated insights into the day-to-day customer transaction processes, detecting mismatches and tracking fraudulent activity in real-time whilst offering a Willa library of trusted data sources to run identity record checks, watchlist checks, and ongoing monitoring for digital businesses to navigate KYC and AML requirements at scale, helping to detect and flag down fraudulent activities.
How does Prembly ensure you’re always safe from phishing?
1. Advanced Threat Detection:
Prembly leverages state-of-the-art technologies to identify and mitigate phishing attacks proactively. Our solutions detect suspicious patterns, anomalous behavior, and malicious links through intelligent algorithms and machine learning, providing real-time alerts and preventing potential threats from infiltrating systems.
2. Comprehensive Training and Education:
Recognizing that human error remains a significant vulnerability, Prembly offers a comprehensive API resource platform for engineers, thought leaders and developers across the globe to gain insight into the best solutions to beat cybercrime in an increasingly digitized world. Within this resource, developers can interact with Prembly’s software.
3. Robust Security and Compliance Infrastructure:
Prembly’s compliance and security infrastructure is designed to withstand sophisticated cyber threats. By implementing stringent security measures, including multi-factor authentication, data encryption, and continuous monitoring, Prembly ensures that all users’/businesses’ data remains secure and protected from cyber-attacks.
4. Proactive Incident Response:
In the unfortunate event of a phishing attack, a swift and robust incident response framework is promptly activated to investigate and contain the attack, minimize the impact, and swiftly restore systems to normalcy, ensuring minimal disruption to businesses.
As phishing attacks continue to surge across emerging markets, it is essential for businesses to prioritize digital security. By implementing robust customer identity verification measures and integrating them with anti-phishing strategies, businesses can enhance their security posture, protect their customer’s sensitive information, and reduce the likelihood of falling victim to phishing attacks. Through advanced threat detection, comprehensive training, robust infrastructure, and proactive incident response, Prembly empowers Africa’s businesses and individuals to safeguard their digital environments, contributing to a safer and more secure digital future.
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